Ganesh VIshwanathan

Researcher - Delft University of Technology, The Netherlands

Ganesh Vishwanathan is a freelance design strategist specializing in developing valuable and meaningful solutions for people and businesses. Currently, one of his projects’ involves working as a design researcher with the Delft University of Technology to develop a sustainable design and business model approach for introducing novel materials into the market.

From early on, Ganesh was fascinated by the interactions between products and its users, along with an avid interest in drawing and painting. His journey in design began with pursuing the Product Design bachelor programme at Symbiosis Institute of Design in Pune, India. He graduated with the ‘Best Academic Performer’ award, and went on to work with Ticket Design as an industrial designer. In the course of two years, his role grew beyond industrial design to user-centric design, experience design and project management. The culmination of these experiences pushed him to go higher up in the innovation chain with a strong inclination towards the user-driven approach and attend the Strategic Product Design master’s programme at Delft University of Technology. Here, he developed a keen passion for design research in the fuzzy front end of the innovation process and for exploring new knowledge in design-process theory. His thesis was aimed at building a conceptual model for strategic design professionals to design for disruptive innovation. Upon graduating, Ganesh became a freelancer positioning himself at the intersection of user-centric design research and social design, in parallel to building on the design discourse.

During his work with projects at Ticket Design, his team were the winners of the Red Dot Design Award 2013, India Design Mark Award 2014 and CII Design Award 2014. Ganesh also, alongside his teammates, holds a patent for the unique design of a tamper-evident seal. His passion outside of freelancing includes graphic design, typography and philosophy.

Project (2016)


In the domain of materials and design, several sustainable innovations are taking place, including, for example, the move to bio-based materials, and the use of ‘waste’ as a resource. In parallel, the interest in sustainable business model innovation has been on the rise with businesses and academics. The focus is on how business can be done in a different, significantly more sustainable way, for example by moving from selling products to selling services. It is expected that in the future more novel materials will emerge which will need a sustainable approach to market. However, the understanding of design and business model approaches for novel materials – whether biobased or created from ‘waste’ – is still limited.

In this project, Materials Experience Lab Researcher, Ganesh Vishwanathanaim is to create a new theoretical model as well as a practical sustainable design and business model approach, and illustrate how it is applied in practice with an illustrative case, focusing on textile waste composites.