MDD Master Class for Professionals

Materials research is constantly evolving, leading to novel, superior materials like bio-based plastics, piezoelectric textiles, and temperature sensitive polymers. The potential experiences of these unfamiliar, unusual and novel emerging materials are often challenging to envision and design for.

Material Driven Design (MDD) supports the design of meaningful material applications with the material as a point of departure. Designers qualify the material not only for what it is, but also for what it does, what it expresses to us, what it elicits from us, and what it makes us do. MDD helps designers structure, communicate and reflect on their actions in design for material experiences, and gain design competences in exploring, understanding, defining and mobilizing the novel material properties.