Material Driven Design

Master Class 2016

Faculty of Industrial Design Engineering, TU Delft

Designing for material experiences with a material as starting point

Materials research is constantly evolving, leading to novel, superior materials like bio-based plastics, piezoelectric textiles, and temperature sensitive polymers. The potential experiences of these unfamiliar, unusual and novel emerging materials are often challenging to envision and design for.


Material Driven Design (MDD) supports the design of meaningful material applications with the material as a point of departure. Designers qualify the material not only for what it is, but also for what it does, what it expresses to us, what it elicits from us, and what it makes us do. MDD helps designers structure, communicate and reflect on their actions in design for material experiences, and gain design competences in exploring, understanding, defining and mobilizing the novel material properties.

Learning Objectives

  • Learn how to implement the MDD method when designing with materials;
  • Understand how to characterise materials technically and experientially;
  • Gain competence in bridging technical properties and experiential qualities of materials;
  • Get a feeling for the underlying reasons of our material experiences;
  • Gain hands-on experiences in designing with some unique emerging materials.


Dr. Elvin Karana


Bahareh Barati

Serena Camere


[email protected]